Brand Guidelines
Comara Intelligence
Visual Identity & Communication Standards
Version 1.0 · May 2026 · Confidential
01 — Logo
The Mark
The Comara Intelligence logo combines a bold CI monogram icon — representing Comara Intelligence — with a clean typographic wordmark. Always maintain clear space equal to the height of the icon around all sides.
Primary — Light Background
Reversed — Dark Background
Reversed — Brand Background
Icon Only
02 — Colour
Colour Palette
Comara's palette balances clinical trust with human warmth. Deep Navy anchors authority. Signal Green communicates health and clarity. Together they convey a product that is both scientifically rigorous and genuinely caring.
Signal Green
#1D9E75
Primary · Brand · CTA
Deep Navy
#1A3A4A
Secondary · Text · Headers
Cognition Purple
#7F77DD
Accent · Biomarker · Data
Intelligence Blue
#378ADD
Accent · Links · Info
Off White
#F8F9FA
Background · Surface
Warmth
#D85A30
Alert · Memory signal
Amber
#BA7517
Warning · Executive signal
Vitality
#639922
Positive · Emotional signal
Slate
#374151
Body text · Secondary
Near Black
#111827
Primary text · High contrast
03 — Typography
Type System
DM Sans is the primary typeface — humanist, legible, and warm. DM Mono is reserved for data, labels, and technical content. Both are open-source Google Fonts, ensuring consistency across all platforms.
Display / H1 — DM Sans 700
Early warning
for the brain.
for the brain.
Heading / H2 — DM Sans 600
Continuous cognitive monitoring,
delivered through conversation.
delivered through conversation.
Body — DM Sans 400
Comara monitors cognitive health through natural conversation at home. The biomarker signals it tracks — semantic coherence, lexical richness, memory consistency — are grounded in decades of established neuroscience and linguistics research.
Mono / Data — DM Mono 400
semantic_coherence: 87 · lexical_richness: 74 · fluency: 91
04 — Voice & Tone
How We Communicate
Comara's voice is warm and intelligent — the tone of a trusted expert who also happens to genuinely care. We never talk down, never use unnecessary clinical language, and never alarm when we can reassure.
Warm, not clinical DO
"Comara notices subtle changes in the way someone speaks — long before a GP visit would catch them."
Cold, not clinical DON'T
"Comara performs longitudinal NLP-based cognitive biomarker extraction via automated diagnostic inference."
Confident, not arrogant DO
"The science is established. We've made it continuous for the first time."
Overpromising DON'T
"Comara detects dementia before any other tool in the world."
Human, not robotic DO
"A conversation. That's all it takes. Comara does the rest."
Alarming or fear-based DON'T
"Are you worried your loved one has dementia? You should be."
05 — Taglines
Approved Taglines
Use these consistently across pitch decks, marketing materials, and applications. The primary tagline is the default for all external use.
"Early warning for the brain — delivered through conversation."
Primary
"Continuous cognitive monitoring, at home, through natural conversation."
Clinical / B2B
"The science has always been there. The technology finally is too."
Pitch / Investor
"Not a test. Just a conversation."
Consumer / Awareness
06 — Usage Rules
Logo Do's and Don'ts
These rules protect the integrity of the mark. When in doubt, use the primary version on a white or light grey background.
Do
- Use the primary logo on white or light grey backgrounds
- Use the white logo on dark navy or Signal Green backgrounds
- Maintain clear space equal to the icon height on all sides
- Use the icon-only mark for app icons, favicons, and small contexts
- Always use approved colour combinations from this guide
- Download and use original SVG files for all reproduction
Don't
- Stretch, distort or rotate the logo
- Change any colours in the logo
- Place the logo on busy photographic backgrounds
- Add drop shadows, outlines or other effects
- Use the wordmark without the icon mark
- Reproduce the logo at less than 120px wide
07 — Positioning
Company Description
Use these descriptions consistently across all applications, pitch decks, and profiles. Choose the appropriate length for context.
One line
"Comara Intelligence uses conversational AI to detect early cognitive decline — turning natural conversation into clinical biomarker signals, at scale."
One paragraph
Cognitive decline is most treatable in its earliest stages, yet current detection relies on infrequent, expensive clinical assessments that most people never receive until symptoms are obvious. Comara Intelligence monitors cognitive health through natural conversation at home — generating continuous longitudinal biomarker data for GPs, aged care providers, and pharmaceutical clinical trial teams, without clinical burden or cost per assessment.